JJ's (Sept 2013) Tips in this issue:
1. Social Media Concerns!
Use the following tips as training tools.
Present this situation to your group and brainstorm solutions together, or submit your own situation question to be
Are you concerned about the social media posts you make coming back to bite you someday?
You should be concerned and careful about posting things that are too personal for public viewing. Every time you post you should be asking yourself if you would want your post on the front page of the newspaper or evening newscast.
I ran into a friend who had been laid off last year after twenty five years with his company. He said his company had provided a transition staff to help him find another job, and he had discovered that companies don't look at resumes first anymore. They turn to the social media networking sites to learn who the real person is. They want to know what you do and say when you let your guard down with your friends on Facebook, Twitter or other social sites. Then they compare those posts against your more business-oriented LinkedIn ones. If you pass those, then they will look at your resume and consider you for the position.
How social media has changed the way we think, work and live was brought home to me and my fellow speakers sitting in the audience at our July National Speakers Association Convention in Philadelphia. The eighteen year old keynote speaker was digital native Philipp Riederie from Germany. Here is what Wikipedia said about him:
"Philipp Riederle (born October 9, 1994 in Munich) is a German podcaster. He became famous with his podcast “Mein iPhone und Ich…” (My iPhone and me), with which he reaches over one million viewers each year. Therein he is talking about the iPhone and presents applications for smart-phones. This made him one of the most successful podcasters in German language. At the age of fifteen he founded a one-person company to market his business. In 2010 Riederle who is better known as “Phipz” on the Internet started a second podcast called “Mein iPad und Ich…” (My iPad and me). His projects are sponsored by an Internet reseller. The room which once was his grandfather’s basement is now used as a professional studio with Greenscreen-technology.
Because of his success, major cooperations have invited him to give lectures about social networking and the new generation of digital natives."
Riederie told us during his keynote to be careful with what we put out there for the world to see! People are personally attracted to Facebook, Twitter and other social networking sites because they "make us feel like we're cuddling." That comment put quite a buzz through our audience and everyone immediately smiled.
He also said that Generation Y has eight to ten close friends instead of the four or five others had without Internet access. Social networking definitely increases friendships. But there's more when it comes to business.
Riederie told us Generation Y grew up with the new media and know how and where to get desired information, and ignore unwanted content. But they are often under the radar of business experts! You can't reach them with traditional media; conventional advertising strategies are like puffery to them. Classic market research campaigns don't take effect. If you don't speak their language and move in their networks, you can't reach them.
Riederie then demonstrated how some companies have digitally "shot themselves in the foot" by posting what they thought was good for their company, but customers saw it as bad for the customer. We were amused at what happened after the company's post was shown on the screen. Hundreds of posts bombarded the site with angry comments against the company! Riederie called it, "a Shitstorm!" Remember to look at every post through your customers' eyes and ears.
A client told me today that her company had recently informed everyone in their company that they must abide by their new social media networking rules. They included all personal and professional posts because they were faces of the company to their customers.
Another speaker on social media security and identity theft protection warned us about broadcasting where you are when you are not at home. The Generation Y have a tendency to tell the world where they are and what they're doing there without thinking about the possible consequences. Unless you have someone house-sitting your home, don't advertise that you are not there. Home robberies have increased and you don't want to be their next victim.
Post where you went on your vacation after you return and the pictures will look just as exciting then. Use your common sense when it comes to using social media networking sites for yourself and your business.
JJ's FAVORITE QUOTES
"We cannot live only for ourselves. A thousand fibers connect us with our fellow men; and among those fibers, as sympathetic threads, our actions run as causes, and they come back to us as effects."
"Blessed is he who has learned to admire but not envy, to follow but not imitate, to praise but not flatter, and to lead but not manipulate."
DO YOU WANT TO IMPROVE in an area? Service? Sales?
EVALUATION OF YOUR ENVIRONMENT
Have you had an Evaluation of Your Environment lately so you could receive suggestions on improving it? (It's like the doctor's check up, you often don't know you need it, until after you've had it.)
JJ Lauderbaugh, CMC
JJ works with companies that want to give exceptional customer service to increase sales,
and with Directors and Call Center/Help Desk Managers who want to improve human
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